All case studies

Beauty products store

Ecommerce · Pakistan

320 complaints a month, and 9 in 10 closed the same day.

A skincare and cosmetics brand selling on WhatsApp and Instagram, with hundreds of complaints a month about damaged, late or wrong items. Every complaint is now captured, categorised and assigned by itself, so the team works from a ticket instead of scrolling chat.

320

complaints logged a month

9 in 10

resolved the same day

3.1 hrs

median time to close

27%

fewer refunds issued

Last 30 days, 15 Sep – 15 Oct 2026, from the live workspace.

Channels

WhatsApp (Business API and QR), Instagram

Connected to

Complaint desk

On WiseChatt since

June 2026

What the agent does

  • Spots a complaint the moment it arrives and opens a numbered ticket, pasted into the customer's reply
  • Tags each one by category (product quality, delivery, billing) and assigns it to the right person
  • Keeps the order and the whole conversation on the ticket, so nobody scrolls back to find it
  • Measures time to close and where complaints come from, by category and channel

When it hands off

A complaint always goes to a person. The agent apologises, logs it and hands the chat over, then notifies the customer once the team closes the ticket.

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